The Company
RBI Services is a consulting firm that has been operating for over twelve years. Their revenue comes in from abroad, primarily in US dollars. Their day-to-day expenses, staff, office, and vendors, are all in Israel, paid in shekels.
That means every month, like clockwork, dollars earned overseas need to become shekels in Israel. Over $20,000 per month, every month, for years.
For a long time, Izzy, the owner, did what most business owners do: he used the bank.
The Problem with the Bank
Izzy knew the bank was expensive. That part was clear. What made it worse was how the cost was structured.
He was being charged twice: once through an explicit conversion fee, and again through a worse exchange rate. Two separate hits on every single transfer. The fee was visible. The rate markup was not. Together, they were taking a real bite out of his business every month.
"It was clear but expensive — a fee for doing it, and a lower exchange rate. Getting charged double."
For a business that runs intensively in USD, with monthly conversions year after year, that adds up to a significant amount of money quietly disappearing into bank margins.
Why Adesco
The switch started the way the best business decisions often do: a friend who had the same problem told Izzy about Adesco.
That friend had been equally frustrated with bank fees and had already made the move. The recommendation was simple: better rates, straightforward process, real people to talk to.
What sealed it for Izzy was the conversation with Jeff Balsam, Adesco's founder. Understanding how the process works, the people behind it, and the trust that comes with personal recommendations made the decision easy.
"People's recommendations, speaking with Jeff, understanding the way it works — the people are trustworthy."
The Experience
Two things changed immediately.
The savings were obvious. No more double-charging. No conversion fee stacked on top of a marked-up rate. Just a better rate, transparently applied. The difference showed up from the very first transfer.
The service was personal. At the bank, Izzy would speak to whoever happened to pick up the phone. A different person every time. No context, no relationship. At Adesco, he has a dedicated team that knows his business, knows his schedule, and is always available when he needs them.
"At the bank you talk to just any random person. At Adesco I get personal service — they are always available for me."
The Result
Izzy estimates he saves between 10,000 and 15,000 shekels every year since switching to Adesco.
On monthly conversions of $20,000 or more, the better rate compounds. Over twelve months, it is the difference between money that stays in the business and money that silently leaks to the bank.
"My business is an intense USD business. It was too much of a hit to continue with the bank."
Ready to stop overpaying?
Start with a rate comparison. The number will tell you everything.