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About us

The Adesco Story

Our mission is simple: to move money into and out of Israel faster, easier, and more efficiently. Here's how we got here.

Jeff and David Balsam, founders of Adesco

From Banking Expertise to Fintech Innovation

After decades as an international banker, Jeff Balsam saw a growing gap: as banks prioritized efficiency, personal service declined. He launched Adesco Bridge to help individuals and businesses navigate Israeli banking with clarity and care. In 2013, he expanded the vision with Adesco Currency, focused on faster, fairer, and more transparent currency exchange. Meanwhile, Jeff's son, David, was building his fintech career, helping scale Melio into one of the fastest-growing B2B payment platforms in the United States. In 2024, David joined Jeff to lead Adesco into its next chapter. Together, they combine banking expertise with fintech innovation to modernize currency exchange and payments for Israel with unmatched trust, speed, and transparency.

Built to be better

What makes Adesco different?

Moving money should be fast, fair, and frictionless. Here's how Adesco makes it happen.

Trust & Transparency

Adesco believes money transfers should be clear, affordable, and fair. No hidden fees, no surprises.

Efficiency & Excellence

With deep expertise in banking & fintech, Adesco delivers faster, more efficient transfers, saving you time & money.

Customer-Centric Service

You're not just a transaction. Adesco prioritizes friendly, responsive support at every step of the way.

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A team you can count on, with the track record to back it up.

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Meet the team

The faces behind Adesco

With decades of experience in fintech & banking, we're here to make cross-border transfers better for you.

Jeff Balsam

Jeff Balsam

Founder & CEO

David Balsam

David Balsam

CPO & Co-Founder

Nuni Rosenberg

Nuni Rosenberg

Finance Operations

Rami Goldsmith

Rami Goldsmith

Foreign Exchange Trader

Tali Raichlin

Tali Raichlin

Customer Success Specialist

Jay Jacobs

Jay Jacobs

Account Executive

Moshe Nachshon

Moshe Nachshon

Onboarding & Compliance

Netanel Spitz

Netanel Spitz

Growth Marketer

Stay connected with Adesco

Get exchange-rate updates and Israel transfer insights by email.

Why settle for less with your money?

Moving money across borders shouldn't be slow, expensive, or complicated. At Adesco, we make international currency exchange fast, affordable, and transparent - because you and your money deserve better.

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