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About us

The Adesco Story

Our mission is simple: to move money into and out of Israel faster, easier, and more efficiently. Here's how we got here.

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From Banking Expertise to Fintech Innovation

After decades as an international banker, Jeff Balsam saw a growing gap: as banks prioritized efficiency, personal service declined. He launched Adesco Bridge to help individuals and businesses navigate Israeli banking with clarity and care. In 2013, he expanded the vision with Adesco Currency, focused on faster, fairer, and more transparent currency exchange. Meanwhile, Jeff's son, David, was building his fintech career, helping scale Melio into one of the fastest-growing B2B payment platforms in the United States. In 2024, David and Lidan Hifi, a seasoned tech leader from companies like Wix and Tipalti, joined Jeff to lead Adesco into its next chapter. Together, they combine banking expertise with fintech innovation to modernize currency exchange and payments for Israel with unmatched trust, speed, and transparency.

Built to be better

What makes Adesco different?

Moving money should be fast, fair, and frictionless. Here's how we make it happen.

Trust & Transparency

We believe money transfers should be clear, affordable, and fair. No hidden fees, no surprises.

Efficiency & Excellence

With deep expertise in banking & fintech, we deliver faster, more efficient transfers, saving you time & money.

Customer-Centric Service

You're not just a transaction. We prioritize friendly, responsive support at every step of the way.

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A team you can count on, with the track record to back it up.

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The team

Meet our leadership

With decades of experience in fintech & banking, we're here to make cross-border transfers better for you.

Jeff Balsam
Jeff BalsamCEO & Founder
Lidan Hifi
Lidan HifiCTO & Co-Founder
David Balsam
David BalsamCPO & Co-Founder

Why settle for less with your money?

Moving money across borders shouldn't be slow, expensive, or complicated. At Adesco, we make international currency exchange fast, affordable, and transparent - because you and your money deserve better.

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