The Company
Wadi Digital is Israel's largest B2B international technology marketing agency. They work with global clients, get paid in US dollars, and need to convert those earnings into shekels to run their operations. For a company generating revenue in foreign currency, the cost of that conversion is not a line item — it is a direct hit to the bottom line.
Yoel Israel, the company's CFO, handles those conversions. As the transfers grew into the hundreds of thousands of dollars, the question of where to convert them — and at what cost — became impossible to ignore.
The Problem with PayPal
Before Adesco, Wadi Digital moved money through PayPal. It was familiar. But as the business scaled, the numbers told a different story.
PayPal charged 4% just to receive the payment — before any exchange rate calculation. Then came the spread: PayPal applied its own rate rather than the interbank rate. Between the fee and the spread, Wadi was losing roughly 10% on every conversion.
On a $500,000 transfer, that is $50,000 gone. Not invested. Not spent. Simply absorbed by the platform.
"PayPal kills you. Between the exchange rate and the fees, we were losing about 10% off the top line."
There was also the matter of trust. PayPal is built for consumers. For a company moving half a million dollars at a time, the experience felt mismatched — opaque, and not designed for the scale they were operating at.
Why Adesco
Wadi Digital found Adesco through a referral. They were already looking for an alternative — the USD volume had grown, and PayPal's model was no longer workable.
"I was getting more and more money from USD and I needed a long-term solution. Adesco was a better solution."
The pitch was straightforward: lower fees, a fair exchange rate, and a team that understood large international transfers. What made it stick was something harder to quantify — the relationship.
"Trust in the people," he says. That mattered as much as the rate.
The Experience
The first conversion set the tone. Unlike PayPal, the process came with full visibility — Yoel knew exactly what was happening at every step.
What stood out: predictability, speed, and the ability to choose how and when to execute. The team was proactive, communicated clearly, and made sure nothing was left unclear.
"Predictability, service, fast turnaround — money comes in and they let me choose how I want to do it. Proactivity, speed, service."
That clarity matters when conversions happen a few times a year at high volume. Mistakes are expensive. Delays have consequences. Wadi Digital needed a partner who understood that.
The Result
The 10% drag is gone. Wadi Digital now converts around $500,000 at a time with fees that are a fraction of what PayPal was charging, at a rate that actually reflects the market.
The relationship has held. Yoel describes the Adesco team as experts who understand banking, communicate fully and transparently, and make him feel understood — not just processed.
"Service terrific, they work perfectly, they understand the bank. Fast, reliable, great service. Full communication and transparency. They feel that they understand you."
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