The Company
Wadi Digital runs marketing campaigns for B2B technology companies around the world. Their clients pay in US dollars. Their costs are in shekels. The gap between those two currencies is a business reality they manage several times a year.
Yoel Israel, the company's Founder and CEO, explains that as transfers grew into the hundreds of thousands of dollars, the question of where to convert them, and at what cost, became impossible to ignore. This was especially true when he was scaling Cyfluencer, the world's only cybersecurity influencer marketing platform, and IsraelTech, Israel's tech ecosystem's only global new media company. His forex challenges only became more complex.
The Problem with PayPal
Before Adesco, Wadi Digital moved money through PayPal. It was familiar. But as the business scaled, the numbers told a different story.
PayPal charged 4% just to receive the payment, before a single dollar was converted. On top of that came the spread, and it was big. The two combined quietly reduced revenue significantly on every transfer.
"PayPal kills you. Between the exchange rate and the fees, we were losing about 10% off the top line."
There was also the matter of trust. PayPal is built for consumers. For a company moving half a million dollars at a time, the experience felt mismatched, opaque, and not designed for the scale they were operating at.
Why Adesco
Wadi Digital found Adesco through a referral. The timing was right.
"I was getting more and more money in US dollars and I needed a long-term solution. Adesco was a better solution."
The pitch was straightforward: no fees, a fair exchange rate, and a team that understood large international transfers. What made it stick was something harder to quantify: the relationship.
"Trust in the people," he says. "That mattered as much as the rate. They just got me and are there for my needs."
The Experience
The first conversion set the tone. Unlike PayPal, the process came with full visibility. Yoel knew exactly what was happening at every step.
"Predictability, service, fast turnaround, money comes in and they let me choose how I want to do it. Proactivity, with speed and great service."
That clarity matters when conversions happen a few times a year at high volume. Mistakes are expensive. Delays have consequences. In Adesco, they found the peace they needed.
The Result
The 10% drag is gone. Wadi Digital continues converting with Adesco at the same volumes, a fraction of the cost, and none of the uncertainty that came with PayPal.
"The service is terrific, they work perfectly for what I need. They understand the bank, they are available, the price is great, they are transparent and I have full trust in the Adesco team."
Ready to stop overpaying?
Start with a rate comparison. The number will tell you everything.